Chrysler Previews SEMA Showcars

Chrysler is taking on the 2012 SEMA Show in Las Vegas with a total of 24 modified vehicles and decided to preview some of those creations.

According to a Chrysler press release, enthusiasts will see 24 “Moparized” Chrysler Group LLC vehicles on display at the 2012 Specialty Equipment Market Association (SEMA) Show that takes place in Las Vegas from October 30 to November 2.

Unique Chrysler, Jeep, Dodge, Ram, SRT and FIAT brand vehicles packed with more than 500 Mopar performance parts and accessories will fill Chrysler Group’s 15,300-square-foot exhibit at the SEMA Show.

“The SEMA show is the perfect place for us to showcase our vast portfolio of proven, quality-tested Mopar performance parts and accessories,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We hope that show-goers look at each of these vehicles and get inspired to customize and accessorize their rides.”

This Week in Motors brings you five of those “Moparized” creations as they are presented by Chrysler in their latest press release.

Fiat 500 Beach Cruiser

“A playful take on the West Coast car customizer vibe, with a unique and entertaining surf motif, is the aim of the Fiat 500 Beach Cruiser. The unique charcoal, matte-finish grey Fiat 500 features a widened body (by a foot for both the front and rear) with old school-style fender flares that cover aluminum Mopar prototype wheels. Red paint brightens the rims, as well as satin and brushed center caps that give a clean look while hiding the lug nuts.

The exterior metal work receives a satin, brushed finish on the door handles, mirrors and Mopar fascia accents, including the front chin spoiler, and Mopar roof rack surfboard carrier. Touching all points on the vehicle, headlamps are tinted, and cues from vintage hot rod culture are found on the prototype Mopar hood and Mopar rear deck lid, which boast louvers that are both functional and also aesthetically appealing. Teak woodwork on the slats of the roof rack, which carries a custom surfboard painted to match the body, add a unique touch.

The interior of the Fiat 500 Beach Cruiser is just plain fun, with a capital “F.” Themes on the exterior make their way to the interior, with trim bezels that also carry the satin brushed finish. As with the roof rack carrier, the creative “boardwalk” inspired floor slats are finished with teak woodwork. The dark grey naugahyde high-gloss vinyl seats receive a wild touch with red-and-white “beach towel” seat inserts.

An extended shifter, capped off by a white ball, completes the interior. Performance upgrades include a Mopar exhaust and Mopar cold-air intake to provide horsepower boosts, while the Mopar strut tower brace improves handling. The FIAT 500 Beach Cruiser wouldn’t be complete without the cherry on top – a hula girl figurine, placed front and center on the dash.”

Dodge Charger Juiced

“Imagine a modern-day take on a custom street rod, mated with an emissions-friendly powerplant and a bountiful array of Mopar parts and accessories which demonstrate what the average owner can create. That’s the Dodge Charger Juiced.

Front and center is the Viper V-10 Mopar crate engine, which provides the Dodge Charger Juiced with the soul of a hotrod by taking a fast car and inserting an even more powerful engine. The Viper V-10 injects a venom-worthy boost of 650 horsepower into the Charger Juiced, but tones down the emissions to remain eco-friendly. The Mopar cold air intake and Mopar cat-back exhaust provide even more horsepower and a menacing engine note, while the Mopar lowering kit tightens the ride and improves cornering.

The design of the Charger Juiced complements the aggressive lines of the Dodge Charger while evoking a custom-rod feel with a restrained subtlety. The Mopar front chin spoiler, Mopar Performance prototype hood (with a functional forward-facing intake) and roof carry a darker matte version of the custom Metallic “Copperhead” paint of the vehicle. Unique Mopar matte black hood graphics and decklid graphics are also featured. The body-color split cross hair grille boasts a Mopar grille badge, and Mopar-exclusive 20-inch lightweight wheels are also trimmed in matte black, with an accent “Copperhead” stripe.

“Copperhead” inflections reach inside of the Charger Juiced, where unique black Katzkin leather seats stand out with touches of “Copperhead” color. Accent “Copperhead” color stitching may be found on the steering wheel, shifter and armrest, and a “Copperhead” logo is embroidered on the seatbacks. The large aluminum instrument panel bezel is matte black but also touched by subtle hints of the outside hue. The interior is finished off with Mopar logo door-sill guards, Mopar logo premium carpet floor mats and the Mopar pistol-grip shifter.”

Chrysler 300 “Luxury”

“Mopar parts and accessories add substance and style to the most elegant vehicles. Utilizing choice Mopar products and the design skill of Chrysler Group’s Product Design Office, the Chrysler 300 “Luxury” takes the premium feel of Chrysler Group’s ultimate luxury ride, the Chrysler 300, to another level.

Unique True Blue Pearl Coat exterior paint sets off the sleek proportions of the Chrysler 300 “Luxury,” and a True Blue grille surround trims the platinum mesh grille. The vehicle rolls on striking Mopar 20-inch satin carbon wheels, with an added enhancement of Mopar logo center caps. From behind the wheels, black painted calipers capture the attention. In the performance arena, the Mopar 3:91 rear axle and performance handling coilover kit help ensure a smooth, sturdy ride.

The interior helps tell the luxurious story, outfitted with premium Katzkin leather seats that provide a quilted, luxe look. Katzkin leather is also wrapped on the shift handle, a style point imported from the limited-edition Mopar ’12 300, which made its debut earlier this year. Additional Mopar accessories such as Chrysler 300 logo premium carpet floor mats, Chrysler logo illuminated door-sill guards and a bright pedal kit also upgrade the interior.”

Urban Ram

“The Urban Ram comes ready to play, with impressive toys both under the hood and throughout the exterior. The 2013 Ram 1500 packs plenty of muscle with a 392 HEMI engine, but that wasn’t aggressive enough. Add Mopar headers, a Mopar cold-air intake and Mopar performance dual exhaust with chrome tips into the mix, and the intimidation factor of the Urban Ram hits the redline. A Mopar performance handling kit and SRT rotors and brake calipers help rein in all that horsepower.

The exterior look is a clean, Modern Blue paint scheme accented with a “Mopar” blue stripe, reminiscent of the limited-edition Mopar ’11 Charger, and a Mopar logo emblazoned on the rear side panel on the driver’s side. The already-forceful feel of the Urban Ram is put into overdrive with a sport performance hood and body kit.

The potent look of the Ram is carried out with 22-inch R/T wheels painted hyperblack, with a Ram logo wheel center cap also done in hyperblack. The fiberglass tonneau cover matches the body color, and a bed rug, bed ambient light kit and Mopar design badge round out modifications.”

Dodge Dart Carbon Fibre

“When the all-new 2013 Dodge Dart rolled out of the factory, it debuted with more than 150 available Mopar parts and accessories, the most in the compact-car segment. For Dodge Dart owners seeking inspiration, the Carbon Fire does the job.

On the performance end of the spectrum, the Mopar prototype carbon fiber hood offers significant weight savings. A three-piece prototype rear decklid spoiler provides downforce to keep the Carbon Fire planted through the corners, while also giving a more dramatic look to the vehicle. Silver brake calipers stand out while helping to control the Dodge Dart’s power.

The charcoal grey exterior is accented with a Mopar satin black front chin spoiler and a Mopar satin black body kit underneath the Dart’s fascia. The Carbon Fire sits on prototype gloss black 19-inch wheels, with Mopar logo center caps. The gloss black theme is also utilized on the prototype front fascia insert, roof and mirror covers. The prototype Mopar grille texture is another stand out, dropping the customary cross hair grille of the Dodge Dart.

The sleek feel is accentuated with light smoke headlamps and tail lamps. On the lower fascia, fog lamps are swapped for unique daytime running lights, borrowed from the Jeep Grand Cherokee SRT, and set in a unique bezel. Tinted windows hide an interior that features color cues from the exterior, with darker matte finishes on the interior bezels and Katzkin leather seats that follow the outside color themes.”

 

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